For 13 years, Kelly Cairns has been helping female entrepreneurs tackle tech overwhelm and learn to create and grow their WordPress websites. She started using Searchie as a hosting platform for her many YouTube videos. She loved the transcript and captioning features.

But when Searchie Hubs came out, Kelly went full-Searchie. She created her membership site, The WordPress Academy, in Searchie in 2020. I interviewed Kelly and she showed me her fantastic Hub.

Because Kelly’s mission is to help reduce overwhelm for her members, the driving design of her Hub is to keep things simple. Kelly cleverly created a 5-day challenge—a mini-course about creating WordPress websites—to bring in prospective members and let them see how easy it is to use the Hub to learn. The response was overwhelmingly positive—they loved it!

Kelly keeps the 5-day challenge content at the top of her membership Hub. The knowledge imparted by that mini-course provides a shared foundational knowledge for all members: They may be at different levels of experience, but this way Kelly can be sure they have the basics needed to start her success path.

The WordPress Academy Hub is simple and clean. It makes it easy for members to watch replays of Facebook Lives or the monthly group coaching calls. There is also bonus material such as interviews with members and guest speakers.

Oh—and the membership Hub has a playlist button! Kelly used Searchie’s integration with Spotify to embed a playlist that has music recommended by all of the members. She gets them pumped up to work on creating and improving their websites with tunes! What a fun idea.

The meat of the Hub is the learning modules. Kelly has created wonderfully clear thumbnails for her instructional videos and other materials. She guides the members through the learning path.

And when they’re ready to learn more, she takes them to a separate part of the Hub for lessons on how to grow their website (blogging, SEO, email marketing, and much more). Kelly purposely keeps these videos separate from the main success path module page to reduce overwhelm.

By creating a simple, well-thought-out Searchie Hub, Kelly has created an easy-to-use, calm learning experience for her members. Her advice to new Searchie users is to keep it simple, jump right in and do it.