Motivate Your Clients with Searchie Achievements!

Mar 1

When you offer an online course or membership, there’s a physical distance between you and your clients. The downside of the convenience of “anywhere learning” is that the learner needs to keep showing up to their device to continue their progress. For some learners, this is no problem. Others start to fall behind without the encouragement and accountability of a live teacher. In fact, some say that the average completion rate of online courses is a measly 10% and that the average membership retention rate is 67%. That’s a crying shame!

Searchie’s new achievements are a way to keep your customers feeling rewarded for their progress and motivated to continue learning. It’s just like the coveted gold stars you may have received from your teacher years ago! And there’s real profit to be made: increasing your retention by just 5% can lead to an increase in profit of 25% or more.

Searchie Achievements are Easy to Set Up

If you are a Searchie Pro level subscriber or higher and you have a Searchie Hub that’s set to private, you can set up achievements. In your Hub dashboard, go to Settings and then select the Engagement menu. Then click “+ add Achievement.”

There are two kinds of achievements you can create. The first is a Milestone achievement. Set this up by selecting a particular playlist or media file (video or audio) and then create a Milestone achievement that the user will receive when they finish consuming that content. When they see their achievement, they’ll get a small hit of dopamine and be motivated to keep going!

The second kind of achievement is a Manual achievement. As the name suggests, you can create your own achievement based on a number of different actions the user takes. For example, you can create an achievement to reward the user for filling out an assessment or posting to a community forum. This can be a great way to encourage particular actions that you want your user to take!

Tell Them They’re a Superstar!

What fun is being given an award and not knowing it? When the user is granted the award, a notification pops up inside of the Searchie hub. It’s a fun celebration! Then, a notification is sent via email, too. From this email, they can click to get into the achievements area of their own profile and see all their glory.

One thing to consider to surprise and delight is to tell people in your welcome onboarding sequence that surprises are coming for engaged users…don’t tell them what or why, just that there are perks for being involved. Then, they’ll be all happy when they see they’ve won!

You Can Customize Your Searchie Achievement, Natch

Just like everything else in Searchie, you have creative control. You can determine the size, shape, and color of your achievement badge. You also get to add whatever text you’d like. This creates a branded achievement experience that makes it feel like you’re giving the user a pat on the back. And we all need that from time to time, don’t we?

Here’s a screenshot of a “completed module 2” achievement created in a Hub:

Speaking of pats on the back, bear with me as I pat my own back for a second: I’ve helped hundreds of entrepreneurs like you launch the Searchie online offering of their dreams with my guided Searchie Hub templates and my Build My Searchie Hub VIP Experience. Whether you need a little help or you want to outsource the whole enchilada, I’ve got you covered. You’ll give yourself a gold star once your Searchie Hub is up!

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