Niche Coaching is Where It’s at

If the word “coach” makes you think of a track suit and a whistle, it’s time to open your mind. Nowadays more and more consumers are turning to niche coaches to help them with all sorts of problems and goals. Over the past few years, I’ve helped all sorts of coaches launch their coaching websites on Searchie. A few well-niched examples are a financial coach for Jewish women, an ADHD coach for college students, a sleep coach for exhausted parents, and a thought leadership coach.

All of these coaches found Searchie to be the best platform for their coaching business. If you’re a coach (or planning to become a coach), here’s why Searchie is a perfect fit for coaches.

Searchie Helps Coaches Attract Clients

It’s one thing to hang up your coaching shingle, but getting paying clients in the door is another matter. You need to establish yourself as a reliable expert as you take prospective clients along the know-like-trust path. Hiring a coach is a big step, so you need to provide lots of value ahead of time to help the client see how you can help them.

Searchie Lead Magnets are Powerful

Searchie is a great platform for free or low-cost lead magnets. Perhaps you can create a free video lesson or a low-cost or free mini-course. Searchie helps you deliver easy-to-make, searchable, captioned videos. From there, you can establish a relationship with the prospect as you provide them a taste of what you offer as a coach.

Podcasting is a Great Way to Gain Trust and Exposure

You may be saying, I’m a coach, not a podcaster! But think about it: People are searching for podcasts based on keywords. This can lead them to your podcast. In fact, the instant transcription of a Searchie podcast makes it so much easier to find! You don’t need a million listeners; you just need the listeners who are struggling with your area of coaching expertise.

Your podcast allows the prospect to hear your voice and develop feelings of trust with you before they ever even see your face. The podcast is a great place to mention your lead magnet, to take the prospect from listener to interested prospect to paying client.

Share Your Story and Expertise

You can use Searchie as a website or landing page that tells your story to the prospect: let them know exactly how and why you came to be a coach in this niche! Offer a playlist of videos or a series of articles/blog posts on your area of expertise as a teaser of what’s inside your coaching program. Or post video or written testimonials from your satisfied clients! All of these help you get discovered via SEO and create the trustworthy, knowledgeable brand identity you want to project.

You can also use Searchie to create a free summit with professionals who also serve your niche. For example, a coach who helps retirees transition to RV living could set up a summit with coaches who provide financial coaching for retirees, an organization coach who can help them pare down all their belongings, a nutrition coach who focuses on older adults, etc. All of the participants in the summit will increase their standing as experts while increasing their email newsletter lists.

Searchie Helps Coaches Serve Clients Superbly

You charge a premium for your high-quality coaching, right? Then your coaching platform has to support that value and help create a fantastic client experience. Searchie does just that.

Provide a Robust Searchie Coaching Website

Your Searchie coaching website (called a “Hub” in Searchie speak) can and should be chock full of support and value. You can create a resource area with videos and written materials that can be used by your clients to delve into particular areas.

Or perhaps you want to create a free course inside your coaching Hub that you ask each new client to take as they begin to work with you. What a great way to establish any ground rules or shared vocabulary, pump up your new client, and prepare them to get the most from their coaching experience!

Searchie Empowers Coaching Clients

You can do easy automations in Searchie so that your client’s live coaching sessions will automatically be uploaded into their coaching interface. From there, they can rewatch the videos, listen to them as audio files, or download the transcripts (if you’ve selected this as an option). What a great way to serve multiple learning styles! Encourage your clients to rewatch or relisten to each of their coaching sessions so that they really absorb your coaching.

Because Searchie makes all of your content searchable (that’s where the name came from, naturally), your client can easily find that moment in one of your sessions when you told them about a certain book. Maybe they don’t remember the title or author—no problem! They can type “book” or “read” into the Searchie Search Bar inside your coaching Hub and be taken to each moment you uttered those words. No need to sift through hours of video or waste time by asking you; they can find what they need, quickly and easily.

Coaching and Searchie are a Perfect Pair

I’m such a fan of coaching, and I love the helpful, positive energy of the many coaches I’ve worked with. If you’re a coach or coach-to-be who is interested in using Searchie as your website, be sure to look into the many ways I can support you, from free to VIP. I’d love to help you!

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