This Young Entrepreneur Gives Clients Kitchen Confidence—Via Searchie
My client Melanie Daniels is an inspiration: At only 24 years old, she’s created an online business that helps home cooks gain the confidence they need to create satisfying meals without relying on recipes. I was delighted when she signed up for my Build My Searchie Hub VIP Program, tasking me with setting up her membership site, Melanie’s Confident Kitchen, and later, creating a Searchie sales page to help her market her membership.
Melanie’s membership doesn’t involve a bunch of recipes. Instead, members learn the basics of cooking, empowering them to whip up a dish based on whatever’s on hand. This gives them a sense of confidence and freedom, and creativity can come into play.
The Searchie Hub for Melanie’s membership needed to be a wonderfully branded experience, providing a clear learning experience. Her lessons needed to be organized by skills (e.g., baking versus sauteing). Searchie’s playlists are perfect for this kind of organization, allowing users to find the content they need easily.
Once the Searchie Membership Hub was created, I created an effective Searchie Sales Page for Melanie, highlighting the pain points that her membership addresses (making the same three dinners on repeat, relying too much on restaurant meals, and that insecure feeling of not being a confident cook). The sales page makes the brand promise clear, introduces the reader to Melanie and her program, and leads them straight to sign up.
If you need to gain confidence in the kitchen, check out Melanie’s Instagram! And if you need help setting up your own inspirational online business, sign up to be my next VIP! I’ll get your Searchie Hub up while you remain in your zone of genius.
Let’s Create Your Hub!
If you feel stuck or overwhelmed with Searchie, I create Hubs for my clients to get them moving…making money tomorrow!
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