What’s a Content Funnel?

There are a lot of people out there in the world, and some of them are your ideal customer. A funnel helps you attract these customers while winnowing out people who are not interested. It is an automated process, saving you tons of legwork! In a Searchie content funnel, you are providing some content for free, giving potential customers a taste of your expertise and personality. This helps them feel trust in you and excitement about the value you’re offering.

Think of your content funnel like a “digital slide” that moves your dream customers to you and into your online world. Wheeeee! If you don't have a Searchie sales funnel, you will unwittingly create a confusing buying process. Without a Searchie content funnel, your content is scattershot, like a Jackson Pollock painting.

How Can Searchie Help Me Create a Content Funnel?

Good news, you already have Searchie Automations available inside your Searchie account so that you can leverage them within your online business and create multiple Searchie Sales funnels. Remember, your marketing steps are: attract, convert, close, and delight.

Webinar Funnel

You’ve likely signed up for these before. Create a free, information-packed webinar that is either prerecorded or hosted live on Zoom. In order to access this webinar, prospects simply need to submit their email. Boom! They are now on your mailing list, so you are free to follow up with them and deepen the relationship after you knock their socks off with your webinar.

Podcast Funnel

Podcasts are a great way to share content that stands the test of time. Think of each episode as an investment, because your ideal clients could discover it immediately or after months or years! Your Searchie podcast Hub can be a funnel resource for you. By toggling on native registration features in your Hub, you can capture emails and promote your podcast library on your public facing site to promote traffic to your content. Think about creating digital products to go with your podcast episodes such as checklists, calendars, and guides. In order to access these goodies, your listener will have to give their email address and thus move further down your funnel.

Virtual Events

You can host summits, masterminds, live interviews, and any other virtual event that you can dream up using Searchie. This can be a great way for you to team up with other professionals who have businesses that align with yours and serve the same audience. By sharing the work of creating the free content, you also get to share the publicity load and the emails that are collected. That’s a win all around!

So How Do You Actually Set Up Your Searchie Funnel?

First, let’s get real: all of the videos for your Searchie sales funnel will count towards your monthly video allowance, so consider whether you are at the right Searchie plan. Next, connect Zoom, your podcast platform, or whatever other platform you’re using to create your funnel to your Searchie account.

You’ll want to toggle on “Auto-processing,” so that your content will automatically be uploaded into Searchie and flow to the playlist you’ve created to house it. It may go without saying, but you’ll need to already have—or create—a Searchie Hub to share your playlist with your clients and prospects.

If this seems exciting but a bit daunting to you, you’re not alone. That’s where I come in! I can not only create a best-in-class Searchie Hub for you (I’ve created hundreds of them and taught scores of people how it’s done) but also set up and automate your Searchie Sales funnel. Nothing gets me more excited than helping entrepreneurs launch the businesses of their dreams with Searchie! I can help you do it, too.