Drip Content and Automate Emails with Searchie

Jan 25

Dripping Makes the Best Coffee—and Courses

Online courses and programs don’t just dump a ton of information into the participants' laps and wish them good luck. Content is instead dripped on a regular schedule such as weekly or monthly. This gives the participants a reasonable amount of time to digest the content and it incentivizes them to consume the content before the next module is released.

How to Drip Content in Searchie

The best way to drip content in your Searchie online course or membership is by using Searchie Segments. You’ll need to be using Sections in your Searchie Hub and you’ll need to have at least one Audience Segment. If you Segment your audience by Content Consumption, you can drip the content according to their progress—each audience member can receive access to the next module as soon as they complete the one they’re currently on. This can be satisfying for students who are motivated to move through the content quickly. Conversely, there is no time limit, and this can cause motivation problems for audience members who thrive on deadlines.

You can also use relative dates to drip content to your audience members based on when they joined your Hub. This will give them access to dripped content based on the timeline that you set, such as a module per week or per month. There can be multiple cohorts of learners using this method.

Automating Emails About Dripped Content in ActiveCampaign

You’ll want to communicate with your participants to let them know when a new module drips and to motivate them to go see the content. You can do this by creating an automated process that sets each new signup to your Hub into an ActiveCampaign email automation. In this email automation, they will receive an email each week alerting them about the module being released. When the email goes out, a Zap in Zapier automatically changes their audience tags in Searchie so they have access to the new content. You don’t need to lift a finger!

Searchie Will Deliver Native Dripping Soon

The Searchie team is incredible when it comes to responding to the needs and wishes of their audience. Based on user feedback, they have native content dripping/content scheduling in the works. The Searchie team has a system called Canny where they collect feedback and post the status of improvements. Native dripping’s status is now marked as Planned, so it’s in the works!

Deliver a Professional Experience with Dripped Content and Automation

Not only does an automated dripped content process create the kind of professional-quality, manageable online course or membership experience that your clients expect, but it also takes the work of managing this content drip off your hands—so you can focus on what you do best!

If your head is spinning as you think about setting these automations up, have no fear. In my VIP Intensive I can set this up for you and get your Searchie Hub up and running. It’s an empowering experience that allows both of us to work in our zones of genius as we get your Searchie course, Searchie coaching program, or Searchie membership launched!