6 Ways to Grow Your Business with Searchie
I’m a big believer in Searchie as a tool for saving entrepreneurs time while providing an outstanding end-user experience. But today I want to focus on some of the many ways that Searchie can help you grow your business!
1. Use an Assessment to Segment Your Audience
No one can resist a quiz, right? I’m absolutely guilty of taking absurd quizzes such as What breed of dog would you be? Quizzes offer us both fun and a chance at greater self-knowledge.
Put this to good use by creating a quiz (assessment) that is related to your business. It can be fun, but it ought to tap in to the desires and needs of your clients. For example, a health coach could have a quiz that determines the areas of strength and weakness the quiz-taker has regarding food choices, sleep, exercise, meditation, and balance.
The results of the quiz can be made available to the quiz taker if they submit their email address, thus growing your mailing list. When they see the results, you can use tagging to show them promotional materials related to your offerings that target the areas they need to work on. You could also use tagging to segment your audience into multiple mailing lists, such as a fitness group, a healthy eating group, etc.
2. Mix/Match Your Content with Tagging
With Searchie, creating a course is a snap. You can easily mix and match your content into multiple courses, bundles, a membership, or private coaching portals. One video can have multiple tags, allowing it to work for you in however many of these contexts you choose. You don’t need to reinvent the wheel—you can get maximum use from your already-created content!
3. Repackage Your Public Content in Searchie to Create Value
Create a Searchie Hub that contains all of your free, publicly-available content. All someone needs to do to access this amazing content Hub and search for the key words they’re interested in is give you their email address. A fair trade! Now they can easily find the content that they’re interested in without wading through all of it—and you have a new newsletter subscriber! With every new video you post, add a call to action to let your audience know about this free resource.
4. Use Searchie Analytics to Learn About Your Audience
Once you have audience members using the Searchie search bar, you’ll want to check your Searchie analytics to find out what terms they’re searching for. Are they searching for things that you haven’t talked about yet? Are there certain terms that are searched for again and again? This information will help you learn more about what your audience is looking for and it will help you determine what new content you should create to serve them best.
5. Make a Knockout FAQ Page with Searchie
We all know how time-consuming it is to answer client questions, both before they make a purchase and afterward. Save yourself a load of time and save your clients from frustration by making videos for all questions that you often receive. Create a searchable FAQ page to make it super simple for people to get answers to their questions. If you get unanticipated questions later, it’s a snap to make another short video covering it and add it to the FAQ playlist.
6. Maximize your Content with Transcription
Searchie’s transcription is a feature you should use to your advantage. Not only can you add captioning to your videos to make them more accessible, but you can create downloadable pdfs of transcripts. These transcripts can be an opt-in freebie, downloadable lessons in your course or membership for those who prefer to read the material, and more. The transcripts are a rich source for blog posts or even a book.
Grow Your Business with Searchie
As you can see, Searchie is a powerful tool for growing your business. It helps you grow your audience, learn more about them, and serve them well—efficiently! I love helping my clients harness the power of Searchie. Are you thinking about joining team Searchie? Have a free 15-minute consultation with me!
Let’s Create Your Hub!
If you feel stuck or overwhelmed with Searchie, let’s talk. I create Hubs for my clients in a flash.
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Get Your Searchie Hub Up!
This is really all you need to get started! Personalize your Searchie Hub with a few easy clicks. These clean, fresh, professionally designed Canva templates work right in Searchie. All you need to do is add your own images.
*Some of these links are affiliate links, which means I may get a commission if you purchase. However, none of the fees of these resources have been increased to compensate me. When possible, if special discounts are provided to me, I extend them to you!