4 Reasons to Add a Membership to Your Business
Not only have I helped dozens of clients launch successful membership programs, but I’ve launched one of my own that is allowing me to serve more clients than ever and maximize my time. Offering a membership is easier than ever using tools such as Searchie, and there are so many benefits to you as an entrepreneur. Here are just four of the many reasons you should create a membership:
A Membership Can Put Your Services into Affordable Reach
While many clients like to hire me for a day to get their Searchie Hub, it’s not cheap—and it’s out of reach for some new entrepreneurs. My Shell, Yes! Searchie Membership is affordable at $37 per month, and yet it still provides the Shell Creative experience. My members have opportunities to learn on their own, ask me questions and receive support, and benefit from the community of members.
I’m sure you also have a hefty hourly or day rate. But let’s face it—it’s a big purchasing decision on the part of your prospects compared to an affordable membership that can be canceled at any time.
2. Memberships Allow You to Serve More Clients
You started your business because you wanted to make an impact. And yet there’s only one of you. If you’re only delivering your service in live one-to-one doses, you’ll reach a natural limit in how many people you can help—and how much money you’ll make.
Your membership, on the other hand, can serve an almost unlimited number of clients. They can join you for a short or long duration, getting the value they need and furthering the client relationship. And you don’t have to choose one or the other—even though I offer a membership, I’ll never stop offering my one-on-one services because there are some clients who simply prefer that level of service and are willing to pay a premium for it.
3. Memberships Provide Ever-Increasing Value
The longer your membership is in existence, the more value it offers to your members. Why? You are continually adding additional training content as you discover unmet needs or unanswered questions. If you’re using Searchie, you can automate the addition of every live Q&A call or guest speaker—videos that are transcribed and searchable. So every month, your membership Hub provides greater value to your current and future members.
As you interact with your members, you’ll become more familiar than ever with who they are and what their needs and struggles are. This data is priceless for marketing! So in this way, the membership provides ever-increasing value for you, the provider.
4. Memberships Give You Freedom
When you have a steady monthly income from your membership, it keeps your cash flow in good shape. It allows you to be choosy about any one-to-one services you provide. It frees up your time to conduct marketing activities—or to take a vacation! You can shower your members with valuable content and access to you on a timeframe that works for you and not be in a daily client service hustle mode.
Stu McLaren Has Inspired Legions of Memberships
Ever heard of Stu McLaren? Stu has had a powerful impact on my business and those of thousands of other entrepreneurs. His flagship program, The Membership Experience (formerly TRIBE), not only contains the most supportive and exciting community of online business owners but it guides the members through the process of creating and fostering their own unique online community.
Stu somehow attracts a really incredible, inspiring group of incredible entrepreneurs to his course and membership. Through him, I have found other like-minded business people I enjoy doing business with. It’s not easy to find this…I feel blessed to have done so with him and The Membership Experience (TME). I can truly say that his leadership, course, membership, and community is what has helped me grow my business to heights I never thought possible.
Stu is opening doors to the program soon—I highly recommend that you save your seat!
My Membership Gives Me Great Satisfaction
I’m so glad I created my Shell, Yes! Searchie Membership . My biggest regret is that I didn’t start it sooner. I was a bit timid to get started…afraid of one thing or another. I now realize I was denying my members access to great care, knowledge, and community. Each session with them now reinforces how much I love teaching and interacting with my members. I’m thrilled when they take even tiny steps towards their goals...those tiny steps lead to huge breakthroughs!
My members have begun projects and launched new courses and memberships because of the work we've done in Shell, Yes! Searchie Membership—things they didn't think they were capable of. Not only is it rewarding, but it's so inspiring seeing them accomplish their dreams and do things beyond what even they thought they could do.
Intrigued about starting a membership? Book a free consult call with me to see if my membership or one-on-one services are the launchpad for your business dreams!
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