3 Key Elements To A Successful Searchie Sales Page
A Great Searchie Sales Page Begins with a Strong Plan
You’re ready to launch a course, membership, or coaching program using Searchie—congratulations! Now it’s time to create a sales page that will convert like crazy, turning your prospects into clients. But where to begin?
Use these three key elements to create a no-fail plan for your sales page:
Create a Welcome Video Using Searchie
Creating a welcome video where you warmly introduce yourself and the program that you’re selling is a must. I suggest that you use Searchie’s Chrome browser plugin to record your screen as you preview some of the content and your Hub interface. This will show your prospect what it looks like to interact with your program and add legitimacy.
You can move your prospect further along the know—like—trust continuum as they get to know you and your program through this video.
2. Give the Prospect All the Details
Think about the last time you plunked down money for an online course or program. I’d bet that you took some time to read all the details, finding answers to questions like, What content will be covered? Is there lifetime access? How will the material be presented (video? Written? Audio? All three?)? What opportunities will there be to interact with the content creator? Why are you uniquely qualified to teach this? What results can I expect from participating in this program?
Don’t lose sales by providing insufficient detail! Use clear headers and subheaders to help your prospects easily skim to the areas that are most important to them.
Be sure to place a strong emphasis on the RESULTS that the participant will see after participating in your course, membership, or coaching. Will they triple their sales? Will they attain specific skills? Will your program eliminate a specific struggle or problem that they’re facing? People invest in programs because they want to see specific positive results. Your sales page needs to spell that out for them!
3. Make it Easy to Pay
You’ve done it—your prospect has made the decision to improve their life by purchasing your program! Now is not the time to throw up any roadblocks. You want the purchasing process to be as smooth as possible.
Using Searchie’s easy integration with Stripe will allow clients to sign up easily and quickly. If you have intake questions, send those after payment is complete. Don’t add any complications or burdens at this critical juncture: just let the interested prospect pay and then warmly welcome them using a follow-up sequence via email. Use this sequence to keep their enthusiasm high and prepare them for your wonderful program!
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