Managing Your Content and Your Audience with the Power of Searchie Tags

Sep 20

Being an entrepreneur can be like running a food truck at lunch hour. You’ve got to keep track of multiple things cooking on the grill, provide good service to the line of customers who love your food, and in the back of your mind you’re thinking about your next food and supply order so you don’t run short of anything. It’s a lot!

I know this feeling all too well, and I have to admit I’m someone who thrives on it. But that doesn’t mean I don’t also love saving time and gaining efficiency. That only helps me serve more people! One big way I save time and keep control on my content and clients? Searchie tags. Here’s how:

Searchie Content Tags Keep Your Content under Control

We are all creating more and more content every day. Particularly if you’re offering online courses, a membership, or coaching, you are amassing a ton of content—and it can get disorganized real quick.

With Searchie content tags, each of your pieces of content (video, pdf, etc.) can be tagged in multiple ways that will help you “file” it in all the places it belongs. For example, a coach who helps homeowners keep their house maintained could create a new video about gutter cleaning. This video can be tagged with “fall maintenance,” “keeping water out,” “hiring help,” “critical tasks,” and any other playlist or category that seems right to you. This helps you keep all of your similar content perfectly filed away in all of the places where you might want it.

Manage Your Audience with Searchie Content Tags

You likely have a growing audience, and one that is getting more and more segmented as your business develops. For example, a public speaking coach could have clients who are in her membership, others that see her for one-on-one coaching, and others who have taken her free online course. And of course, some clients will span more than one category!

Searchie audience tags help you to deliver targeted content to each audience segment. This can create a bespoke experience for your clients. For example, let’s say Betty is a client of the aforementioned public speaking coach. Thanks to Searchie audience tags, she will see all content that the coach wants her to see. She’ll see the membership content (and tagging can allow the coach to “drip” content month by month) and Betty—and no one else—will also see the replays of her one-on-one sessions with the coach. All thanks to tags!

Focus on Your Work, Not Busywork

Searchie tags allow you to focus on the good stuff: creating the content that you’re so passionate about and serving your beloved clients. You can put the tags to work for you so that you spend less time on the admin and more time on what you do best.

You know what else helps you have more time to stay in your zone of genius? Shell Creative! I have a wide range of services to take tasks off your plate, from free to VIP.

Try Searchie for Free