How to Set Up a Powerful Audience Directory Your Clients Will Love

Dec 21

The onboarding process that welcomes new clients to your Searchie Hub (such as your online membership, online course, or online coaching program) is the perfect opportunity to make their experience in your program “sticky” and fulfilling. How? By gathering information about your clients (in Searchie Audience Attributes) and then using these attributes to create a powerful Audience Directory that will help you serve your clients and help them create connections with each other.

Setting up your very own Searchie Audience Directory will keep your people coming back for more and help provide a seamless user experience—everybody wins!

Capture the Searchie Audience Attributes

Let's say that you have a squirrel catering membership site (I mean, who doesn't). You can create a Searchie Audience Attribute that polls each member on their miniature cooking expertise. Each member, as they onboard into your Searchie Hub (powered by your Searchie Pro Plan or higher), will share whether they're a beginner, intermediate, or expert squirrel chef. Each of these can become a Searchie Audience Segment.

Using those three Searchie Audience Segments, one for each squirrel chef level, you can show each person a specific Playlist that you’ve curated specifically to serve to their chef experience level. This means that they'll be seeing content that meets them where they're at, right from the start. You are creating a bespoke user experience for your members—they feel seen and catered to (yup, pun intended). You can now educate squirrel caterers of all experience levels on how to serve exquisite meals at major squirrel events around the world, doesn't that feel great?

The Searchie Audience Directory Facilitates Connections

I’ve made powerful connections via the online programs I’ve participated in. You too? In order to make these connections, I had to be able to find the fellow participants who matched my interests, geographical location, or needs. The Searchie Audience Directory makes this possible for your clients!

All of those Audience Attributes that you collected during onboarding? You can make any of those that are not private shareable in the Searchie Audience Directory. This will help your clients search the directory using these attributes to find fellow members who have something in common with them. And as you know, the more a member feels a connection to your program—whether that be a six-week online course or a tiered pricing membership model—the longer they’ll stay engaged and the better outcomes they’ll have.

Cater to Your Clients (Not Squirrels!)

Your clients are your treasures. Give them the best experience possible and they’ll reward you with loyalty, testimonials, referrals, and repeat business. One great way to do that is through a robust Searchie Audience Directory.

Excited at the prospect of setting up a Searchie Audience Directory but feeling overwhelmed by the task? I’ve got you covered: my Build My Searchie Hub VIP Experience allows you to offload this task into my capable hands while you keep doing what you do best. Scores of entrepreneurs have found this the easiest and most efficient way to get their program up and running on Searchie. I’d love to help you do the same!

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