When you sell a Searchie online course or Searchie membership, your sales page will go hard on the many benefits of your offering. One of the important things to mention is “bonus” resources, whether they be PDF resources or videos. This has a strong psychological pull on us as consumers. We love getting more than we paid for; we love extra goodies. So many of us enjoy receiving a goody bag or swag bag, even though we realize that we paid more to attend the function than the free goodies cost—we enjoy the discovery of treats that are new to us. You can give this same joy and added value to your clients with bonus PDFs and videos.

Bonus resources or videos help overcome the objections the prospect may have. Bonuses also increase the perceived value of our offerings in the minds of our clients and prospects (indeed, they increase the actual value of the offering, but the customer’s perception of the value is critical in order for them to have them purchase and be satisfied with it). When your sales page helps people see more value, it helps the sale go quicker and easier. It makes your prospect feel that they are getting an amazing offer that they can’t refuse.

Searchie Lets You Deliver Bespoke Goodies to Certain Audiences

Searchie’s audience segmentation feature allows you to tag and segment your audience members based on all sorts of attributes. This can allow you to reward them with special bonuses that are available ONLY for certain groups, such as those who act quickly, refer others, or purchase a combo of offerings. Incentivize them to take these actions with the promise of these bonuses! It’s a great way to keep your clients engaged and wanting more—and it’s a terrific upselling tool.

You can also take advantage of Searchie’s onboarding questions to help deliver something unique just for them that is based on their needs and wants. For example, you may have some clients who come to you for postmenopausal weight loss and others who are there for nutritional guidance while undergoing chemotherapy. You can create bonus material that these groups would be interested in that is automatically delivered to them when their onboarding tags them as members of these groups!

PDF Resources That Your Clients Will Value

With a little thought and the investment of some time, you can create valuable bonus PDFs that will add a lot of value to your Searchie course or membership. As a side note, any of these could also make a great funnel freebie or a paid digital product for a different set of clients. Here are some ideas to get your ideas flowing:

Resource lists
Tutorials
Ebooks
Cheat sheets
Workbook
Summary of one of your modules with room for student notes
Journaling prompts
Checklists
Slide decks
Swipe files
Mini course
Templates
Self assessment
Calendar or planner related to your niche, e.g., 7-day eating plan, content calendar, dog training schedule, etc.
Not a PDF, but a great bonus is a discount code for a private session with you or another one of your offerings!

Bonus Videos that Satisfy

“Bonus” is a loaded word. You’re giving them more than what they paid for, so it’s time to bring on the extra value! Make sure that your bonus videos are worthwhile. As with the PDF resources, they can also be repurposed as funnel content. Here are some great ideas for bonus videos:

Guest speakers/interviews
Webinars
Live training
Bootcamp
Demos
Q&A sessions
Lessons from courses they haven’t bought (yet!)
Deep dives on a side topic
Private group discussions
How-to videos filmed with the Searchie Chrome Extension

Check Your Searchie Library

If you check your Searchie Library, you may discover content that would make the perfect bonus content! Searchie makes it so easy to get the most use out of each piece of content rather than reinventing the wheel.

Guided Searchie Templates Make Hub Building a Snap

My guided Searchie Hub templates take you by the hand as you create a sales page, online course, or membership Hub. I’ve taken the decision fatigue out of the equation as much as possible, streamlining the process for you as much as possible for a bargain price. And you come out of it with a well-designed, well-functioning Hub!

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