I admire the developers of Searchie so much—not only do they go above and beyond when it comes to responding to the needs of Searchie users and continually improving the platform, but they also know when to stay in their zone of genius and refrain from becoming something that isn’t part of the mission.

For example, they could have created an email marketing platform that would integrate with Searchie. Why not? It would be an all-in-one solution, right? After all, Kajabi offers email marketing.

Instead, Searchie has made the smart move to partner with the industry-leading email provider (and so much more), ConvertKit. Rather than reinventing the wheel, they did the work on “the car” and aligned it with the best wheel maker in town.

The Benefits of ConvertKit

You may already have an email marketing provider and wonder why you’d ever make the switch. Aside from the seamless integration of ConvertKit and Searchie (more on that below), there are features of ConvertKit that blow other email marketing platforms out of the water.

ConvertKit is a wraparound marketing solution. You can create landing pages, sales funnels, email welcome sequences, automated marketing efforts, generate leads, and nurture your relationship with your audience. ConvertKit makes it easy to customize the emails that audience members receive based on their behavior or preferences. This leads to a very personal and satisfying experience for them and moves them along the know-like-trust path efficiently.

Think of it this way: ConvertKit attracts potential clients to you and leads them by the hand to your Searchie offerings such as your membership, coaching program, or online course. Then Searchie dazzles them with an incredible user experience while your fantastic content enlightens them.

How Do You “Attach” an Email Marketing Service to Searchie?

This is a direct quote that perfectly exemplifies the kinds of questions I get every day:

I'm launching my first course using Searchie (instead of Kajabi) and am wondering what the easiest way to add people who sign up on Searchie to an email service is? I use Kajabi for our courses, memberships, and marketing in my other business. In my new business, I want to use Searchie instead, and this email thing is the only hang-up I'm having right now. I don't have an email provider for this business yet, so I am open to suggestions for whatever is easiest. I see how to send out the hub emails and stuff, but how do I make sure everyone who joins a program on Searchie also ends up on the main email list?

Whether you’re using ConvertKit or another email marketing service, it’s easy to connect them to Searchie using a Zapier “zap.”

Searchie and ConvertKit are a Perfect Fit

When a person who’s in your ConvertKit audience purchases one of your Searchie offerings or signs up for a free Searchie offering (as in a lead magnet), you can run the payment through ConvertKit (both Searchie and ConvertKit use Stripe). You can also automate ConvertKit tags for these clients so that they will see exactly the Searchie content that they’ve signed up for and only that.

Once the purchase (or freebie “purchase”) takes place, ConvertKit can send the client a fulfillment email sequence that welcomes them to your offering, helps them log in and get started, and nudges them along as they dip their toes in. It makes onboarding a snap!

My Experience with ConvertKit and Searchie

In my own business, I started with ConvertKit because it was free for me for the longest time, and that low startup cost was a priority for me as I built my business. I didn't have any subscribers, I used broadcast emails instead of automations (sequence emails), and then integrated Searchie using Zapier once I was ready to do welcome sequences.

I like using ConvertKit forms and landing pages. They are easy to set up and do the job just perfectly.

I tried out just about every other email provider out there—such as AWeber, Constant Contact, ActiveCampaign—and I found most of them were more than what I needed. I needed something simple and easy. ConvertKit fit the bill perfectly!

Speaking of simple and easy, if you’re looking for help with creating your Searchie membership, course, coaching platform, online summit, training platform, or more—as well as integrating it with ConvertKit—I can help. Simply sign up for my Build My Searchie Hub VIP Experience and I can get your Hub up and running in no time (and empower you to take the reins from there).

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