Do a Founding Member Launch with Searchie
You’ve decided you want to create an online membership to cultivate monthly revenue while serving your audience. Congratulations! One of the best practices of creating a membership program is to run a founding member launch.
What is a Founding Member Launch?
You want to generate a lot of interest and excitement for your membership within your audience right from the get-go. A membership functions best when it has a group of active, involved members. You want to get an influx of members right out of the gate so that nobody gets the sense that they’re the only ones in the membership.
By offering a special introductory monthly price to these members—and letting them know that they will stay at this rate, while those who join in the future will pay more—you will incentivize them to get in the ground floor. Treat these founding members like gold, because they are worth their weight in gold to you: Not only will they provide helpful feedback as you tweak the membership post-launch, but they can provide valuable testimonials for you to use in future launches.
You don’t need to create a fancy landing page for your founding member launch (although if you have the bandwidth to do that, you certainly can—more on that below). I encourage people who want to get their membership launched fast without getting bogged down with creating a sales page to spread the word via social media and your email list. Have a little “ditty” that’s an elevator pitch for your membership launch, and you can send people directly to your membership Hub for payment. Some people get paralyzed by the prospect of creating a sales page, and I want you to know that you can do it without one if that’s a block for you!
No matter how you share the word about your founding member launch, you’ll want to build interest and excitement in your membership. You’ll open the doors to founding members with great fanfare for a limited time, and then shut the doors to your membership until the next launch period.
How to Use Searchie for a Founding Member Launch
Searchie is a great platform for creating your founding member launch! You can use Searchie to make a beautiful, branded landing page that matches the look of your membership portal. Use this page to explain exactly what will be available to your members, who the membership is for, why it will solve their pain point, and why they should join NOW to lock in their founding member rate.
With Searchie, it’s easy to include a video (or videos) so you can address your prospective members directly and share a taste of the content that they can expect in the membership.
Searchie integrates with Stripe, so monthly recurring payments can begin once the founding member signs up. And you can use Searchie’s tagging feature to mark all of these new members as founding members.
Use Searchie for Your Membership Platform, Too
Searchie is an awesome platform for online memberships! I’ve helped client after client set up dynamic memberships using Searchie—and I run one of my own, too!
Why is Searchie so great for membership sites? It’s easy to use. It makes it easy to organize the content that grows and grows over time in a membership. For example, you can have a part of your membership Hub where all of your live group calls are posted for replay. You can even use Searchie integrations so that the recordings will automatically be uploaded to that specific part of the Hub as soon as the call ends. No extra work on your part needed!
Other benefits: Searchie allows members to search for the exact content they’re looking for. It makes the content more accessible, so listeners can watch, listen, or read the content. It’s customizable, so you can make it your own with brand colors, fonts, and more. Searchie is the dream platform for memberships!
Many are sometimes shocked to learn that all my membership Hub had in it when I launched my founding member launch was a welcome video…but, that’s what it took to get it launched EASILY so that’s what I did. In Searchie, it’s easy to add sections as you develop your content for your members. They will tell you what they want and you’ll be able to deliver! This is the beauty of founding member launches. It’s a great way to take imperfect action.
Want Help?
Some folks prefer to bootstrap their Searchie programs, and that’s totally doable, given how easy Searchie is and the free guidance that the Searchie team provides. But some entrepreneurs want some hand-holding—or to hand the whole thing over to someone else to take care of it. I can do either of those things for you! You can go it alone using my templates as a guide, or you can work with me to get hands-on help.
I have scores of happy Searchie clients who now confidently run their own Searchie memberships, courses, and coaching programs. Contact me to find out about joining their ranks.
Let’s Create Your Hub!
If you feel stuck or overwhelmed with Searchie, I create Hubs for my clients to get them moving…making money tomorrow!
Top Past Blog Posts
*Some of these links are affiliate links, which means I may get a commission if you purchase. However, none of the fees of these resources have been increased to compensate me. When possible, if special discounts are provided to me, I extend them to you!