Searchie is an amazing tool for so many things: online courses, memberships, coaching sites, websites and landing pages, and yes—sales pages.🥳🥳🥳

Your Sales Page Makes or Breaks Your Launch

No matter what kind of program you’re planning to launch, you need to craft an effective sales page. The sales page needs to contain detailed information and explain what you’re selling, who it’s for, the problems it solves, how much it costs, and the transformation the customer can expect. And it needs to take your prospect from curious to convinced.

I’m sure you’ve had the experience of reading through a long sales page and becoming ever more convinced that the program is for you. Any objection or doubt you had about purchasing the program is addressed and resolved. You decide that the program is the perfect way to help you reach a certain goal!

How Do You Make a Sales Page with Searchie?

I’ve used Searchie to create my own sales pages and I’ve helped my clients create sales pages in Searchie. I’ve found that Searchie is a great tool for creating an effective sales page that will dovetail perfectly with your Searchie-hosted program! In this post, I’ll be sharing images from my client Laura London’s health and fitness membership sales page that we created using Searchie.

Your Searchie Sales Page Should Match Your Branding

Don’t you just love how Searchie makes it easy to create a branded experience? Not only can you use your brand colors, logo, and photos, but you can also create branded elements in Canva. These elements can be thumbnails, banners, and more.

Laura London’s brand is pink, pink, pink! She was able to incorporate this color as well as other elements of her branding in her Searchie sales page. The branding is so consistent that the sales page seamlessly matches the Hub that it’s selling, which furthers Laura’s credibility.

Be Clear About Who Your Offer is For

You want your prospect to read phrases that make them think, “That’s me!” Who do you serve? What problem do you solve for them? Don’t worry that you may lose prospective customers by clarifying your audience. If you help women in midlife sort through their late parents’ possessions with focus and ease, then say that; believe in the strength of your niche.

Here’s how Laura London’s sales page clearly defines who her membership program is for:

Notice how special attention is paid to how the prospect is feeling now—and how they want to feel? Problems are either specifically mentioned (weight gain, bloating) or implied (“feel more joy” implies that there’s a bit of a lack of joy currently).

Let them Know Who You Are

Who’s this person claiming to understand the reader’s problems? Why should we trust you? It’s critical to have a photo of you here, and to share information about yourself that engenders trust and confidence. Do you have to be a degreed expert? Not necessarily, but you should explain something about why you are called to do this work and what you know about it.

Laura London has a section on her sales page where she introduces herself. The text in this section lets the reader know a bit about her philosophy and approach: a holistic, loving, positive approach. She empathizes with the prospective clients and what they’re going through.

I don’t know about you, but when I’m considering shelling out money for a program, I want to know exactly what I’m getting. How can I press “buy” if I’m unclear about what value I’m receiving?

Your Searchie sales page should give an honest but exciting account of everything that the program includes. Here’s how Laura London did it:

You may have noticed “Bonus Programs” on the above list. As the sales page goes on, there is information about what those bonus programs are specifically. This doesn’t preclude Laura from adding more bonus programs later, but it sure helps excite the prospect with the added value that is awaiting them.

Prove that Your Program is Worthwhile

Your Searchie sales page should have a social proof section, where testimonials from past or current clients help to give the prospect assurance that real people have taken the same risk (working with you; buying your program) and felt great about the result.

This example from Laura’s sales page includes photos of the folks who provided the testimonials. This makes it even more powerful and trustworthy:

Tell Them the Price and any Payment Options

Searchie makes it easy for you to have multiple pricing strategies, such as monthly recurring payments, upfront payments, and payment plans. It’s very important that you provide clear pricing information without hiding it too much. Present the pricing on the final third of your sales page, so that readers already have a sense of “I want this!” before they get to the pricing.

Laura London has several price options. Her sales page clearly states what they are and what each option includes:

Sometimes it’s helpful to point out any cost savings. For example, rather than showing the flat costs of her biannual and yearly payment options, Laura shows the reader how their price per month goes down with each of these options.

Creating a Sales Page is Easy with a Template!

Is your head spinning with the many components you’ll need to include in your sales page? I’ve created a Searchie sales page guided template that walks you through it! You’ll be prompted to write your text in each sales page section, which is already professionally designed. It’s like I’m holding your hand as we create your sales page together!

Want to make changes to the design to reflect your branding? It’s easy to do that in Searchie! The template can be used as is with changes to the text or it can be a starting point for your own ideas (and you’ll have all of the right components in there in the right order).

Best of all, the template is a steal at $97 and can be reused again and again!

You put so much time and energy into creating your program. Create a sales page that will powerfully convert prospects into buyers!

Creating Searchie Sales Pages that Convert

Your Sales Page Makes or Breaks Your Launch

How Do You Make a Sales Page with Searchie?