Just back from Social Media Marketing World in San Diego—and while the weather back home isn’t nearly as sunny, my inbox (and brain!) are buzzing with fresh ideas. In this post, I’m breaking down the most powerful email marketing tips I learned from industry expert Jay Schwedelson—simple tweaks that can seriously boost your open rates, clicks, and confidence. Let’s make your next email a “shell, yes!” kind of send.

Ever wonder what makes an email subject line irresistible? Just like a kitten exploring the world, your audience's curiosity is a powerful tool. In this blog post, discover the psychology behind crafting subject lines that capture attention and compel readers to click. Learn how to use techniques like the curiosity gap, scarcity, social proof, personalization, and the promise of value to create engaging and effective email subject lines. Whether you're a seasoned marketer or just starting out, these insights will help you connect with your audience and drive better results. Dive in and start creating emails that get noticed!